The future has arrived in the restaurant industry. Thanks to new technologies, restaurants are improving their quality and revolutionizing the clients experience like never before, offering gastronomic evenings that are increasingly more personalized and surprising. It is a breathtaking change in the industry that is driving entrepreneurs to imminently join the digitization in a restaurant bandwagon. Is your business keeping up?
Digital transformation – such big words, but what do they actually mean for the restaurant industry? You’ve heard the term applied before to other industries, and you enjoy its benefits on a daily basis. From banking online to buying your groceries or streaming a movie at home, you use the results of “digital transformation” regularly.
Each industry has found its own way of applying this digital transformation. Sometimes, it is to the benefit of the business owners, sometimes, it is required by customers, and sometimes, it’s an absolute necessity to stay competitive. Let’s explore some of those transformations and their impacts on our industry.
Like many other bricks-and-mortar destinations facing online competition, restaurants are under mounting pressure to deliver much more than a nice meal.
Social media are interactive applications that facilitate the creation or sharing of information. If you’ve been promoting your restaurant for a while.
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As all are expecting, you have to be where the clients are nowadays and create digital content that will consistently woo them and attract them to the restaurant. Social networks, specialized portals, websites and mobile applications allow restaurants to be a part of consumers’ lifestyle . Accordingly, competition is fierce. Because of this, it is crucial to have digital interaction strategies that keep the clients hooked to the restaurant’s brand image most of the time. Make it so that whenever clients think about eating out, the first thing that comes to mind is that delicious salmon recipe that the restaurant chef prepared in the live video that was published on their social networks.
Menu
After looking at the menu closely for 10 minutes…
Yeah,….
ill order the same exact thing i order every time i come here…
digital menu vs paper menu
Either it is the old traditional paper menu, or it is a PDF on your website. 2 out of 5 would go with the technology to optimize their dining experience...
Digital Menu.. Quick & Easy
Gone are the days of taking an order with a pen and paper, for there are digital ordering tools on the market that allow the waiter to take notes on a tablet
10 Benefits of Using a Digital Menu
The digital menu is dressed with loads of automated features that are completely in aiding customers with great assistance
The first thing you need to understand is that the relationship between the restaurant and clients has changed:
Before Clients came to the restaurant and got used to its product and service conditions, where as today, The restaurant needs to look for clients (in the digital world), attract them, win them over and tailor their products and services to their preferences.
This is where technological tools play a leading role. First of all, they enable a direct connection with clients through digital channels; second of all, they enable a business to administrate all its internal processes more efficiently in order to achieve excellence and build diner loyalty.
QR Code
Restaurants are quickly realizing that the codes offer an easy touchless ordering option amid the corona virus., and restaurants are quickly realizing that the codes offer an easy touchless ordering option amid the corona virus.
QR Code Menu to boost your restaurant sales
Every business should have online presence. Even brick-and-mortar stores benefit from this. It basically lets customers find you easily and quite literally puts you on the map.
Another way to stop COVID-19
Dining out seems like an incredible dream right now. Even before the pandemic, digital and touchless mixture were starting to become more conventional in our daily lives.