Either it is the old traditional paper menu, or it is a PDF on your website. 2 out of 5 would go with the technology to optimize their dining experience, and Customers are clearly engaged with digital ordering, so don’t miss this chance to grow your revenue stream. ‘Restaurant digital orders have grown at an average annual rate of 65 percent in volume by the end of 2020, and the majority of digital orders, 6 out of 10, are by mobile apps.’
Choosing the right platform
We all loved to eat and a good dine out never felt bad however have you ever noticed that small, hard or vellum paper cards used to display a large number of food offered by restaurants and hotels? That’s a menu card or simply a menu which tells about the variety of foods served in a specific restaurant.
Dont under estimate social media influence on diner’s decision, it is the new ‘word of mouth’ every business owner is looking for.
Paper Menu:
Dating back to Chinese culture in the Romantic Age, humans have been using a paper menu. From writing by hand about what house is serving at nights to customized printed cards, we have evolved a lot. Yet we can’t get hold of it and it’s a basic necessity for dining experience.
But the problem arises when you actually have research that most people don’t read menus just scan the amount of dishes they need to order, it’s way slow in updates as it takes a lot of time to just remove that you don’t serve tacos anymore. Another issue is that according to researchers, 86% people check menus online before they arrive at a specific place.
Digital Menu
Last years have been a rush in the food industry with the arrival of restaurant aggregator technologies which provide a detailed menu of a special restaurant. You can scroll through thousands of restaurants to find out what you want to eat with one swipe and that’s the beauty in it. It is effective in cost reduction I.e. saving money on printing and customizing menu cards every now and then, besides it helps the owners to change a menu with just one click and easy to update as well. Forget the old fashioned idea of printing an entire bulk of menus to update your theme. Most importantly, it helps people to pre plan their food and save the hassle of customers and staff alike.
With digital menu, you don’t have to update and reprint your menu which saves a lot of money on a monthly or seasonal basis.
To know more how beefnb can help you covert your restaurant to the latest digital theme and concept please contact us now…
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